Overview
Nuggela & Sulé es la marca pionera en utilizar la cebolla como ingrediente en el cuidado capilar a España. Su propósito fue claro: traer a la actualidad remedios de toda la vida.
The challenge
Keep the essence while at the same time modernizing the image in order to get close to its consumers.
We emphasise the assets built by the brand and we make them coexist with current codes, vibrant colours, building a modern language. And we reinforce the ancestral expertise and technique through neutral colours and the use of elements reminiscent of the no longer existing apothecaries.
The core
To play with soft shades that differentiate between products, and counter with the weight of the neon orange, iconic to the brand.
On the label of each of the Nuggela & Sulé products, the challenge consisted of communicating not only the product with its ingredients and benefits, but also conveying the brand essence, and building a universe as a whole.
Using clear but careful typography and placing the text in a hierarchical order to avoid it being perceived as saturated with information.
