Reinventing an icon without losing its essence
For a brand which forms part of Spain’s collective memory, redesigning its most emblematic packaging was a challenge that required millimetric precision.
How to transform a packaging that is much more than a box? The challenge was to reinterpret an icon without altering its immediate recognition. The answer: a design exercise where every detail counts.
The core
A Caja Roja that is more efficient, sustainable, and maintains its essence as the perfect gift.
The solution lies in the subtlety of details. We reduced the height of the box while keeping the product experience intact, achieving a significant impact on sustainability and logistical efficiency.
The design enhances its presence on the shelf, reaffirming its historic red color while projecting a contemporary image that consolidates its position as a benchmark in today’s market.
Special edition
The dialogue between the fashion world and a confectionery icon
The collaboration with Rocio Osorno represents the perfect blend of tradition and fashion. A design that recovers the original shape, paying homage to its heritage while embracing modernity through the vision of one of the most influential designers of the moment. An edition that demonstrates how icons can be reinvented without losing their essence.
